42Active Clients
+3 this month
186Active Tasks
+24 this week
18Pending Approvals
5 overdue
28Team Members
92% utilization
1,284hHours This Month
+8% vs last
₹48.6LRevenue MTD
+12% target
🚨 Priority Alerts
5
Nike Campaign — Final Files Due
CRITICAL
Client Approval Pending — Zomato Q4 Ads
HIGH
Budget Overrun — Swiggy Social Media
MEDIUM
Invoice Overdue — TechCorp India
HIGH
Weekly KPI Report Not Submitted
MEDIUM
📋 Today's Tasks
Write Instagram captions — Mamaearth
HIGHIn ProgressGoogle Ads optimization — Boat Audio
MEDDoneDesign review — Dmart Festive Campaign
CRITReviewClient call — Byju's Monthly Review
HIGHPendingBlog article draft — Fintech Client
LOWPending🏢 Department Load
⚡ Recent Activity
PK
Priya K. submitted content draft for Amazon Sale Campaign
2m agoRS
Rahul S. approved design — Flipkart Banner Set
18m agoAM
Aditi M. added new client GreenLeaf Organics
1h agoVK
Vikram K. logged 3.5h on Meta Ads — HDFC
2h agoNT
Nisha T. raised revision request — Logo Redesign
3h ago📅 Upcoming Deadlines
TodayNike Campaign Final FilesNike India
TomorrowQ4 Social Calendar SubmitByju's
Feb 22Website Revamp Go-LiveTechCorp
Feb 24Campaign Budget Sign-offSwiggy
Feb 25Monthly Performance ReportMamaearth
Feb 28Annual Strategy PresentationHDFC Bank
💰 Revenue Overview
Total: ₹3.2Cr YTD↑ 14% YoY
N
Nike India
Sportswear · Enterprise₹8.4LMonthly Retainer
14Active Tasks
5Team Assigned
Z
Zomato
Food Tech · Enterprise₹12LMonthly Retainer
22Active Tasks
8Team Assigned
M
Mamaearth
D2C Beauty · SME₹5.5LMonthly Retainer
11Active Tasks
4Team Assigned
B
Byju's
EdTech · Enterprise₹9LMonthly Retainer
6Active Tasks
3Team Assigned
S
Swiggy
Food Delivery · Enterprise₹11LMonthly Retainer
18Active Tasks
7Team Assigned
H
HDFC Bank
Fintech · Enterprise₹18LMonthly Retainer
28Active Tasks
11Team Assigned
Client Accounts & Connected Data
| Client | Website | SM Accounts | Ad Accounts | Analytics | CRM | Actions |
|---|---|---|---|---|---|---|
| Nike India | nikeind.com | IGFBXYT | Meta Ads, Google Ads | GA4, Hotjar | Salesforce | |
| Zomato | zomato.com | IGFBXLI | Meta Ads, Google Ads, Programmatic | GA4, Mixpanel | Hubspot | |
| Mamaearth | mamaearth.in | IGFBPI | Meta Ads, Google Ads | GA4 | Zoho CRM |
Backlog12
Nike India
Q1 Campaign Strategy Document
HDFC Bank
Loan Product Landing Page Copy
Mamaearth
Influencer Brief Template
In Progress28
Nike India
Campaign Final Creative Files
80%
Zomato
Instagram Reel Production — 10 Videos
60%
Swiggy
Google Ads A/B Test Setup
45%
In Review8
Mamaearth
March Content Calendar
HDFC Bank
SEM Campaign Performance Report
Awaiting Approval18
Zomato
Q4 Ad Creative Set — Client Approval
Nike India
Annual Budget Plan Sign-off
Completed94
Swiggy
January Performance Report
Byju's
Video Ad Script — 3 Variants
TAT & Timeline Analysis
Content
2.4 days
Avg TAT
vs 3d SLA ✓
Design
3.8 days
Avg TAT
vs 3d SLA ⚠
Paid Media
1.2 days
Avg TAT
vs 2d SLA ✓
Approvals
4.6 days
Avg TAT
vs 2d SLA ✗
PK
Priya Kapoor
Content Manager
Content · 5 yrs exp
12Tasks
38hThis Week
96%KPI Score
NikeZomato+3
RK
Rahul Kumar
Paid Media Lead
Performance · 4 yrs exp
18Tasks
42hThis Week
89%KPI Score
HDFCSwiggy+4
AM
Aditi Mehta
Senior Designer
Design · 6 yrs exp
22Tasks
46hThis Week
102%KPI Score
NikeDmart+5
VK
Vikram Khanna
Account Manager
Client Services · 7 yrs
8Clients
35hThis Week
91%KPI Score
ZomatoByju's+2
Resource Allocation & Capacity Planning
| Member | Dept | Tasks Assigned | Hours/Week | Capacity | Utilization | Clients | Status |
|---|---|---|---|---|---|---|---|
| Priya K. | Content | 12 | 38/40 | 95% | 5 | Near Capacity | |
| Rahul K. | Paid Media | 18 | 42/40 | 105% | 6 | Overloaded | |
| Aditi M. | Design | 22 | 46/40 | 115% | 7 | Overloaded | |
| Vikram K. | Account | 8 | 35/40 | 88% | 8 | Healthy | |
| Nisha T. | Content | 9 | 28/40 | 70% | 3 | Available |
⏱ Time Tracker
00:00:00
📊 This Week Summary
38.5hTotal Logged
32hBillable
6.5hNon-Billable
📋 Recent Time Logs
| Date | Member | Client | Task | Description | Duration | Type | Actions |
|---|---|---|---|---|---|---|---|
| Feb 19 | Priya K. | Nike India | Campaign Creative | Writing ad copy variants | 2.5h | Billable | |
| Feb 19 | Rahul K. | Swiggy | Google Ads | Bid strategy optimization | 3h | Billable | |
| Feb 19 | Aditi M. | Nike India | Final Files | Exporting campaign assets | 4h | Billable | |
| Feb 18 | Vikram K. | Internal | Team Meeting | Weekly sync - all depts | 1.5h | Non-Bill | |
| Feb 18 | Priya K. | Mamaearth | Content Calendar | March planning doc | 2h | Billable |
📈 Client-wise Hours (Feb 2025)
Approval Process Flow
1
Creator Submits
→
2
Team Lead Review
→
3
AM Approval
→
4
Client Approval
→
5
Final Sign-off
→
6
Published / Live
| ID | Item | Client | Type | Submitted By | Current Stage | Submitted | Due | Status | Actions |
|---|---|---|---|---|---|---|---|---|---|
| #APR-0142 | Q4 Ad Creative Set — 12 Assets | Zomato | Design | Aditi M. | Client Approval | Feb 16 | Feb 18 | Pending | |
| #APR-0141 | March Social Calendar — 60 Posts | Mamaearth | Content | Priya K. | AM Approval | Feb 17 | Feb 20 | In Review | |
| #APR-0140 | Nike Campaign Budget — ₹45L | Nike India | Budget | Aryan K. | Director Sign-off | Feb 18 | Feb 19 | Pending | |
| #APR-0139 | HDFC SEM Landing Page Copy | HDFC Bank | Content | Nisha T. | Completed | Feb 14 | Feb 17 | Approved ✓ | |
| #APR-0138 | Swiggy OOH Design — 5 Variants | Swiggy | Design | Aditi M. | Revision | Feb 12 | Feb 15 | Revision |
Content Department
12 SOPsBlog Article Production Workflow
ActiveSocial Media Content Creation Process
ActiveEmail Marketing Copy Guidelines
ActiveVideo Script Writing Framework
DraftSEO Content Optimization Checklist
ActiveDesign Department
9 SOPsBrand Identity Design Process
ActiveAd Creative Production Standards
ActiveWebsite Design & Handoff Workflow
ActiveAsset Naming & File Management
ActivePaid Media Department
11 SOPsCampaign Setup Checklist — Meta Ads
ActiveGoogle Ads Campaign Architecture SOP
ActiveWeekly Performance Reporting Template
ActiveBudget Allocation & Pacing Guidelines
ActiveAccount Management
8 SOPsClient Onboarding Process
ActiveMonthly Review Call Framework
ActiveClient Escalation Handling Protocol
Active📅 Meeting Calendar — Feb 2025
◀February 2025▶
MoTuWeThFrSaSu
12
3456789
10111213141516
17181920212223
2425262728
📌 Upcoming Meetings
Today4:30 PM
Byju's Monthly Review
ReviewFeb 2011:00 AM
Nike Campaign Brief
BriefFeb 213:00 PM
HDFC Strategy Session
StrategyFeb 2610:00 AM
Zomato Q1 Planning
Planning📝 Meeting MOMs (Minutes of Meeting)
Swiggy — Q1 Campaign Strategy
Attendees: Nisha T., Vikram K., Rahul K. + 2 client representatives
Key Discussion Points:
- Agreed on ₹25L budget for March-April Meta campaign
- Client wants focus on delivery time messaging (30-min delivery)
- Video content to be 15-sec reels, no longer formats
- A/B testing required for 3 creative directions
Action Items:
Aditi M.Create 3 creative direction mockupsFeb 22Open
Rahul K.Prepare budget breakdown documentFeb 20Done ✓
Vikram K.Send meeting notes to clientFeb 18Done ✓
📊 Client Status Updates
| Client | Last Update | Type | Sent By | Status | Action |
|---|---|---|---|---|---|
| Nike India | Feb 18 | Weekly Report | Aditi M. | Sent ✓ | |
| Zomato | Feb 16 | Campaign Update | Vikram K. | Sent ✓ | |
| Byju's | Feb 10 | Monthly Report | Vikram K. | Pending |
📡 Active Media Plans
Nike India — Summer Campaign
Mar–May 2025 · ₹45L BudgetMeta (FB+IG)₹18L40%
Google Ads₹11.25L25%
YouTube₹6.75L15%
OOH / Billboard₹5.4L12%
Influencer₹3.6L8%
MarchAprilMay
Launch (Mar 15 - Apr 15)
Sustain (Apr 16 - May 31)
📺 Offline Media Tracker
| Client | Media Type | Vendor | Location | Duration | Cost | Status | Actions |
|---|---|---|---|---|---|---|---|
| Nike India | Billboard OOH | Laqshya Media | Mumbai - BKC, Juhu | Mar 1 – Apr 30 | ₹5.4L | Booked ✓ | |
| Swiggy | Radio | Radio Mirchi | Delhi, Mumbai, Bangalore | Mar 15 – Apr 15 | ₹2.2L | Negotiating | |
| HDFC Bank | Print — Newspaper | TOI, HT | Pan India | Mar 1 – Mar 31 | ₹8.5L | Pending |
📅 Content Calendar — February 2025
MonTueWedThuFriSatSun
1
IG: Nike — Product Spotlight
2
3
FB: Swiggy — Offer Post
4
Blog: Mamaearth — Skincare Tips
5
IG: Zomato — UGC Repost
Reel: Nike — BTS
6
7
Email: HDFC — Product Update
8
IG: Swiggy — Weekend Deal
9
10
LI: HDFC — Thought Leadership
11
IG: Mamaearth — Tutorial Reel
12
FB: Nike — Community Post
Blog: Swiggy — Food Trends
13
14
IG: All Clients — Valentine's
15
16
17
Reel: Zomato — Food Prep
18
IG: Nike — Athlete Story
19
IG: Mamaearth — Product
Email: Swiggy — Promo
20
LI: HDFC — Market Update
21
Blog: Nike — Training Guide
22
IG: Zomato — Foodie Friday
23
24
FB: Mamaearth — Review
25
Reel: Nike — Campaign
26
IG: Swiggy — Flash Offer
Email: HDFC — Newsletter
27
28
LI: All — Month Wrap
InstagramFacebookLinkedInBlogReelEmail
Blog & Long-form Content Planning
| Title | Client | Writer | Keywords | Word Count | Stage | Publish Date | Actions |
|---|---|---|---|---|---|---|---|
| 10 Skincare Myths Busted | Mamaearth | Ananya R. | skincare, myths, beauty tips | 1200 | Draft | Feb 25 | |
| Nike Training Gear Guide 2025 | Nike India | Priya K. | running shoes, training gear | 2000 | In Review | Feb 21 | |
| Best Food Combos for Parties | Swiggy | Nisha T. | food delivery, party food | 900 | Published | Feb 12 ✓ | |
| Fintech Trends India 2025 | HDFC Bank | Aryan K. | fintech, digital banking | 2500 | Brief Stage | Mar 5 |
🎨 Design Pipeline
Brief Received4
HDFC Bank
EMI Offer Social Set (8 posts)
Byju's
App Download Banners
In Design8
Nike India
Campaign Key Visuals — 3 Variants
Zomato
Valentine's Day Social Set
Internal Review5
Swiggy
OOH Hoarding Designs — 5 Sites
Client Review3
Mamaearth
Packaging Design Refresh
Approved & Done48
HDFC Bank
SEM Ad Banner Set ✓
Design Delivery Calendar
| Project | Client | Designer | Type | Brief Date | Delivery Date | Hours Est. | Hours Actual | Status |
|---|---|---|---|---|---|---|---|---|
| Summer Campaign KV | Nike India | Aditi M. | Print + Digital | Feb 14 | Feb 19 | 16h | 12.8h | In Design |
| OOH Hoardings | Swiggy | Ravi S. | OOH / Print | Feb 15 | Feb 22 | 20h | 8h | WIP |
| Packaging Refresh | Mamaearth | Aditi M. | Packaging | Feb 1 | Feb 20 | 40h | 38h | Client Review |
Nike Summer Sale
Google₹8.2LSpent
₹12LBudget
4.8xROAS
2.4%CTR
₹42CPC
12,400Conversions
Swiggy — App Downloads Push
Google UAC₹5.1LSpent
₹8LBudget
₹41CPI
12,400Installs
3.2%CTR
68%D1 Retention
₹48.6LRevenue MTD↑ 12% vs last month
₹31.2LGross Profit MTD64.2% margin
₹8.4LAd Spend ManagedClient budgets
₹4.2LInvoices Pending3 overdue
₹3.8CrRevenue YTD↑ 14% YoY
💼 Client Budget Plans
| Client | Type | Monthly Retainer | Ad Budget | Spent MTD | Remaining | Utilization | Invoice |
|---|---|---|---|---|---|---|---|
| HDFC Bank | Retainer + Performance | ₹18L | ₹35L | ₹24.8L | ₹10.2L | 71% | Paid ✓ |
| Zomato | Retainer + Ad Mgmt | ₹12L | ₹28L | ₹19.2L | ₹8.8L | 69% | Paid ✓ |
| Swiggy | Retainer + Performance | ₹11L | ₹25L | ₹27L | -₹2L | 108% | Over Budget |
| Nike India | Project + Retainer | ₹8.4L | ₹15L | ₹10.2L | ₹4.8L | 68% | Pending |
| Mamaearth | Retainer | ₹5.5L | ₹8L | ₹5.8L | ₹2.2L | 73% | Paid ✓ |
📊 Campaign Budget Tracker
| Campaign | Client | Platform | Total Budget | Spent | Remaining | Daily Avg | Pace |
|---|---|---|---|---|---|---|---|
| Summer Sale | Nike India | Meta + Google | ₹12L | ₹8.2L | ₹3.8L | ₹28K/day | On Track ✓ |
| App Downloads | Swiggy | Google UAC + Meta | ₹8L | ₹8.6L | -₹60K | ₹42K/day | Over Pace ✗ |
| Q4 Brand Awareness | Zomato | YouTube + Meta | ₹15L | ₹9.4L | ₹5.6L | ₹32K/day | On Track ✓ |
| EMI Product Push | HDFC Bank | Google SEM | ₹20L | ₹12.8L | ₹7.2L | ₹45K/day | Under Pace ⚠ |
LM
Laqshya Media
OOH Media Buying4 Active POs₹28L spent4.8★
Contact: Suresh P. · suresh@laqshya.com
RM
Radio Mirchi
Radio Advertising2 Active POs₹4.4L spent4.2★
Contact: Anjali R. · 98XXXXXXXX
CS
Creative Studio XY
Video Production1 Active PO₹8.2L spent4.9★
Contact: Raj T. · raj@cstudio.in
IF
Influencer Factory
Influencer Marketing3 Active POs₹12L spent4.0★
Contact: Meera K. · meera@infact.co
Purchase Orders & Invoices
| PO # | Vendor | Description | Client | Amount | PO Date | Payment Due | Status | Actions |
|---|---|---|---|---|---|---|---|---|
| PO-2025-042 | Laqshya Media | BKC Billboard — Nike Feb-Mar | Nike India | ₹5.4L | Feb 1 | Feb 28 | Pending | |
| PO-2025-041 | Creative Studio XY | TVC Production — Swiggy | Swiggy | ₹4.2L | Jan 28 | Feb 20 | Overdue | |
| PO-2025-039 | Influencer Factory | 10 Macro Influencers — Mamaearth | Mamaearth | ₹3.8L | Feb 5 | Mar 5 | Paid ✓ |
📈 Client Performance Scorecards
Nike India
Feb 20254.8xROAS↑ vs 4.1 LM
2.4%CTR↑ vs 1.9% LM
₹42CPC↓ from ₹56
8.2KConversions↑ 22%
3.2MImpressions↑ 15%
12.4KFollowers Added↑ 8%
Swiggy
Feb 2025₹41CPI↑ from ₹32
12.4KInstalls↑ 18%
68%D1 Retention↓ from 74%
3.2%CTR↑ from 2.8%
108%Budget UsedOver Budget
4.1xROAS↓ from 4.8
🎯 Employee KPI Tracker
| Employee | Dept | Tasks Done | Task Quality | TAT Score | Client Satisfaction | Attendance | Overall KPI | Actions |
|---|---|---|---|---|---|---|---|---|
| Priya Kapoor | Content | 48/50 96% | 4.8/5 | 98% | 4.7/5 | 100% | 96% | |
| Rahul Kumar | Paid Media | 62/68 91% | 4.2/5 | 88% | 4.4/5 | 96% | 89% | |
| Aditi Mehta | Design | 88/80 110% | 4.9/5 | 82% | 4.8/5 | 92% | 97% | |
| Vikram Khanna | Account | 32/35 91% | 4.1/5 | 94% | 4.5/5 | 100% | 91% | |
| Nisha Tiwari | Content | 28/40 70% | 3.2/5 | 76% | 3.8/5 | 88% | 72% |
Content Dept KPIs
Avg Delivery Time2.4 daysTarget: 3 days ✓
Content Acceptance Rate88%Target: 85% ✓
Revisions per Task1.4Target: <2 ✓
SEO Score Avg78/100Target: 75 ✓
Design Dept KPIs
Design Delivery TAT3.8 daysTarget: 3 days ⚠
Client Approval Rate84%Target: 80% ✓
Revision Rounds2.1Target: <2 ⚠
Creative Output/Month142Target: 120 ✓
Paid Media KPIs
Avg ROAS (All Clients)4.2xTarget: 4x ✓
Budget Accuracy92%Target: 95% ⚠
Report On-Time Rate94%Target: 100% ⚠
CPA Improvement MoM-8%Target: -5% ✓
🤖 Active AI Automations
12 RunningWeekly Performance Report Generator
Runs every Monday 8 AM · Uses GPT-4ON
Automatically pulls data from all ad platforms, compiles performance metrics, generates AI-written insights and recommendations, and emails to respective Account Managers.
Last run: Feb 17 · Sent 8 reportsHealthy
AI Content Brief Generator
Triggered on new task creationON
When a new content task is created, AI auto-generates a detailed brief including target audience, key messages, tone guidelines, platform specs, and reference examples.
Last run: 1h ago · 4 briefs generatedHealthy
Smart Deadline Alerts
Checks every 6 hoursON
AI monitors all task deadlines, predicts delay risk based on current progress and historical data, and sends targeted alerts to relevant team members and managers.
Last run: 2h ago · 3 alerts sentHealthy
AI Ad Creative Suggestions
Triggered on campaign setupON
Analyzes top-performing ads for each client, generates copy and visual direction suggestions, A/B test hypotheses, and audience targeting recommendations using Claude AI.
Used 42 times this monthHealthy
MOM Auto-Summarizer
Connects to Google Meet / ZoomOFF
Transcribes meeting recordings, extracts action items, assigns owners based on discussion context, and creates formatted MOM documents automatically.
Paused: Zoom integration neededSetup Required
Client Health Score Monitor
Daily calculationON
Calculates real-time client health score based on task completion rate, approval speed, invoice payment history, communication frequency, and campaign performance.
Last updated: 4h ago · All 42 clients scoredHealthy
🛠 AI Tools & Assistants
Caption Generator
Generate social media captions with tone, emojis, hashtags
Brief Writer
Create detailed creative briefs from minimal inputs
Report Narrator
Turn raw data into readable insights paragraphs
Visual Direction AI
Generate creative direction prompts for design team
Email Drafter
Professional client communications in seconds
Competitive Intel
AI research on competitors and market trends
📱 Social Media Platforms
IG
Instagram12 accounts connected
Connected ✓
FB
Facebook / Meta12 pages, 8 ad accounts
Connected ✓
𝕏
X (Twitter)8 accounts connected
Connected ✓
in
LinkedIn6 company pages
Connected ✓
YT
YouTube5 channels connected
Connected ✓
PI
PinterestNot connected
Disconnected
📊 Analytics & Advertising
GA
Google Analytics 442 properties linked
Connected ✓
G
Google Ads18 MCC accounts
Connected ✓
Meta Ads Manager8 business managers
Connected ✓
PS
Search ConsoleNot connected
Disconnected
MX
Mixpanel3 accounts
Connected ✓
🔧 Productivity & Communication
Sl
SlackTeam workspace connected
Connected ✓
GD
Google DriveShared agency drive
Connected ✓
ZM
ZoomFor MOM auto-generate
Auth Expired
GM
GmailAgency email connected
Connected ✓
WH
WhatsApp Business APIClient notifications
Not Connected
💰 Finance & CRM
ZB
Zoho BooksInvoicing & accounting
Connected ✓
SF
SalesforceEnterprise CRM
Not Connected
HS
HubSpot2 client portals
Connected ✓
RZ
RazorpayPayment gateway
Not Connected
Client Social Media Account Registry
| Client | Platform | Account Handle | Followers | Access Level | Password Vault | Status |
|---|---|---|---|---|---|---|
| Nike India | IG Instagram | @nikeindia | 2.4M | Admin | 🔐 Secured | Active |
| Nike India | FB Facebook | Nike India Official | 8.2M | Admin | 🔐 Secured | Active |
| Zomato | IG Instagram | @zomato | 1.8M | Editor | 🔐 Secured | Active |
| Mamaearth | PI Pinterest | @mamaearth | 42K | Admin | 🔐 Secured | Active |